Why should festive shopping mean shelling out big bucks? With those heavy digits on the price tag, a burgeoning social calender and #OOTD uploads on social media (which means no repeating of outfits) necessitates choosing brands with sustainable price points.

One such rare offering in Calcutta is home-grown label Saatvika.

Born in 2015, Saatvika is the answer to desi and semi-desi silhouettes searches. The highlight? The price tag reads a cool below Rs 5,000.

What??? YES!!

The label by Rekha Bubna couples appealing dressing with comfort. All under an umbrella of affordability. Confidence, explains Rekha, is what her designs warranty. Shape, or age, is just a number.

Moreover the racks at Saatvika are resplendent in colours like maroons, blue, mustard… the rainbow seems inspiration with shades that suit the Indian skin tone.

Shooting for their new Festive edit, a vibe I went with was balancing out the styling. There’s no thematic to the story. That would take away from the clothes. Let the splendid clothes do the talking- simple, fuss free words.

Also, certain outfits are chameleon-like, morphing with an addition or a subtraction. Discard scarves for a day-wear number. Change shoes for a different mood.

Below is a summation of the look book at Saatvika where a shopper is regularly treated to new proposals. “I create every day. The indulgent shopper just needs to keep buying them!” laughs Rekha.


Right up, festive looks call for festive colours, and this red-on-red silk number with a dash of ochre walks down the traditional path.

Layering on a heavy dupatta – here a silk bandhani one with gold work- adds richness to the look without making the outfit too heavy and cumbersome. #Win

Tip: Balance statement and delicate when accessorizing. I’ve worn heavy kadas and a neckace but skipped earrings (consider a diamond stud if you may) and pearl-accent haathphool.





The next look is the ‘Party Starter’ because party nights often follow festive days and this desi take to the humble jumpsuit, with an infinity scarf and pom pom detailing on the waist, is suitable.

For once the outfit is worn, take off the infinity scarf, slip on combat boots or sneakers and you’re good-to-go in a fully western look! #TwoInOne

Tip: When accessorizing an Indo-western number, classic jewellery work best. Think thick gold hoops and beaten metal gold cuffs, which go well with both moods.





Alisha Chinai crooned Made in India in the 90s, celebrating tall dark and handsome desi men. Today, it’s flipped over to the arts and crafts of India! 😀

One such enjoying its moment in the sun is Ikat from Orissa. At Saatvika it’s tailored into a jacket layered over a long dress (which, again, can be worn by itself). Also, a colour combination like red-and-black is like chocolate and strawberries. It can never go wrong!

Tip: Bring out the silver jewellery and girl… Pile. It. On! A dark lipstick and smokey eyes into the equation results in a look that’s oh-so-sultry and so Bengali





For days when the festive-calendar calls for scenes at the workplace, the outfit has to offer easy mobility. Think travelling from home-to-work and then socialising when there. A sari, for most, would be detrimental. Kurta and leggings too simple.

Wear a draped dress. Like this yellow-and-blue colour-blocked number at Saatvika. The scarf lends a formal air to it, but the colour play on it prevents a look too serious. What better deal?

Tip: Pair a smart minaudiere (a decorative handbag) with the look. A refreshing change from the same ol’ tote! Less is more with the jewellery, limit to a statement earring or a single anklet.




Needless to say, everything you’ve seen here is available in so many other colours, and Saatvika is happy to indulge the shopper with minor designs tweaks. 🙂

So be it something for the Pujos, or the Diwali taash parties – or additions to the Bridal trousseau, smartness would be checking out Saatvika. I guarantee, you will indulge.

Can’t wait to see you #WerkItGirl
Till then,
xoxo, Ridzeepop

Saatvika store address: 74F, Bondel Rd, Ballygunge Place, Ballygunge, Kolkata 700019

Location: The Park Kolkata
Pictures: The Fotogent (Suvradeep Roy)
Accessories: Saatvika, by Rekha Bubna