Honestly, when it comes to occasion wear, it is the women who have all the fun. Siyaa Grooms a new vertical from the house of Simaaya has set out to tilt the equation towards men. Sartorial options aplenty for the groom-and-his-own dot the racks of the spanking new Siyaa Grooms store. Ridzeepop was the first in the blog-o-sphere to check out the tailor made fits, and the compact collection was an instant eye catcher, which makes selection easier for the male shopper. But compactness doesn’t mean less options- a design vibe is interpreted in myriad silhouettes for the shopper to look at.

Currently a summer wedding mood is the vibe. Think fuss free silhouettes, easy on-trend drapes and light embroidery. To give you a better idea, we roped in three popular male bloggers from the city- Airish Barik, Pushpak Sen and Akash Saha- to look book it for you…

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Black is the new… black! (L-R) Airish Barik, Akash Saha and Pushpak Sen sport the colour from shoulders to toe-tips.

Airish sports an embellished blazer with the metallic tassel epaulettes (guys- shoulders details are BIG this season), complimenting the look with patent leather loafers.
Minimalism is key for Akash, the gun metal silver buttons and shoulder embroidery rendering statement eye catchers.
Pushpak’s look is experimental. Layering separates- a draped kurta with a blazer- is a styling lesson on being hatke. Should boisterous dancing get the better of one, take off the blazer and one still has a complete look.

If the wedding crew bends towards the traditional, Siyaa Grooms spices the regular styles with a dash of contemporary. Like (below) introducing a flared layer between the sherwani and the churidar ups the style quotient for the groom.

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For a day wedding, ditch red for a flattering tangerine. Like this cut work number. (For the shoot, I played a Siyaa bride, wearing their bridal line.)

Smaller wedding run-up occasions call for easy styles. Below, Siyaa Grooms juxtaposes the classic bundi are two summer-ready trends- pastel colours and draped cotton kurtas. A look for the brother of the bride?

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Wedding clothes are rarely recycled but girl, if you’re looking to purchase smart, pick gota-patti. Gorgeous to look at and easy to wear. #Win!

Another cocktail of the traditional and the modern is this look below. The off-centre button detailing on the textured blazer is contemporary, paired with a heavy dupatta for a dose of nostalgia in Black with glittering gold embroidery. What a treat to the eyes!

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I’m wearing a handwork Siyaa lehnga in shades of orange, sticking to a colour scheme with the net dupatta.

If you heart the looks here, there’s much more in store. This weekend will see Ridzeepop and Siyaa Grooms host a bloggers meet in store, so keep your eyes peeled on my Instagram for more looks.

Meanwhile, *drumroll* time for a dose of #RidzeepopGyaan for the SUMMER GROOM

  •  Like I said, shoulders are in vogue. If epaulettes aren’t your thing, get the area embroidered. Go minimalist. Pick the eye-catching. How about mimicking the work off your girls lehnga?
  • Embroider if you must, but do it different with contrast colour thread work over zari.
  • Colour is a personal choice, but fashion gurus are leaning towards salmon, military green, beige and ivory.
  • Ditch heavily embroidered safas with been-there-done-that brooches and opt for a floral printed one instead.
  • Stop- no really- STOP the kala chashma act. It’s so 2017! If you have to accessorise, think elements like a chained pocket watch or embroidered shoes.

That in mind, drop in to Siyaa Grooms for your wedding fashion fix. While ready-to-wear is great, I’d suggest booking a made-to-measure tailoring appointment. Keep a fortnight in hand, but should your outfit be heavy, a month in advance (with one-two trial dates) is good. They have good shoes to match in-store with matching jewellery coming in soon.

Boys, do tag me in your summer wedding looks. I’d love to see your creativity.
Till then… #WerkItGirl… and #WerkItBoy!
xoxo, Ridzeepop

Pictures: Kaustav Sarkar

Store address: 22A Loudon Street. Timings: 10.30am to 7.30pm Monday-Saturday. Prices start from Rs 10,000 upwards.