Shopping on a whim. Shopping on a fancy.
Shopping rich. Shopping poor.
Or just plain ol’ rushing for that Flat 50% off.

When was the last time you shopped for a charitable cause?

A shopaholic confession: we know a good deal when we see one. And the ideology behind multi-label exhibition Prayas makes it one such. It’s of charity. An annual exhibition- with edition numero 9 coming- sees Lions Club of Calcutta Chetna [an all-woman body] come together to raise funds for causes they hold close to their hearts. Think running a deaf-and-dumb school in Salt Lake, installing water units in Rajarhat and Kumartuli or toilets in Sundarbans.
How? By involving other women via a thing they love doing best- shop.

The current edition will see close to 122 stalls and 132 exhibitors showcasing fashion and lifestyle products. But a common thread that unites the exhibitors from different parts of the country is an emphasis on Women Empowerment. You’re a woman entrepreneur? Prayas welcomes you with open arms.

The ladies, upped their game by roping in bloggers and invited me for an exclusive preview. Over high tea, and yummy puchkas, I not only got a fair idea of the charity bit of it, but also a summary of what to expect at the two-day affair via a select bouquet of exhibitors.

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You know what it is! Also, I’m wearing a scarf by G.I. Textiles
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Among a sea of costume jewellery stands Arham with real baubles. The label plays with traditional designs. Like Bengali and Rajasthani in this bala.
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Aptly named, Sweet Tooth puts on the table home-made eggless confectionary. A personal fave? Their chocolate pan. Yummers!
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Being a social butterfly isn’t easy. For all that fluttering around, there’s conceptual & costume jewellery aplenty. Like this pair crafted by Kayra. 
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Clothes maketh a woman, and there’s a lot to choose from at Prayas. One for a wedding, another for a day out shopping, a brunch, kitty party or JLT, labels like Saisha, Shree Vastram, Shrishaa Studio, Ameyaa Fashions, Shree Paridhan, The Fashionate and Kyra leave one spoilt for choice. 
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Ah, gifts! From devotional to decor, one for the girlfriend or a child. Quirky anniversary gifting? You think it, shop it and take credit when they go wow! (Clockwise from top: Busy Bee, Kaboos, Hastkala and bags by Maheeja and KrimSon)
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With Rakhi around the corner, Miraaya Creations (left) has a range of rakhis and loombas. Should a brother be looking for gifts for the sister, consider organic and natural skincare products by Bellissimo Creazione, or some jewellery! 

So put on your fave shopping shoes [c’mon, we’re women! We have a pair of shoes for everything!] and head over to Royal Bengal Room at City Centre 1 this Wednesday and/or Thursday, 11am-8pm.

I’ll be there one of the days, so come say hi if you see me! ❤

Till then, #WerkItGirl!

xoxo, Ridzeepop